The digital hub positioned itself as the “largest and most comprehensive exploration of Pakistani cuisine online” and will feature over 9,000 images, along with videos, stories and recipes that capture the culinary tapestry of Pakistan.
The project aims to “preserve and celebrate the culture and heritage of Pakistani food, as well as to document its dynamic evolution and progression”, stated the press release.“Pakistan’s culinary heritage is an intrinsic part of the country’s cultural identity, but with the passing of generations and the challenges brought about by climate change, certain domestic practices and traditional recipes are at high risk of being lost,” Project Director Sharmeen Obaid-Chinoy was quoted as saying in the statement.“We hope that this project will inspire people to explore, appreciate, and enjoy the vibrant culinary culture, lineage and food practices of Pakistan, as well as to contribute their own stories and recipes to this living narrative,” stated the press release.While building the resource, Sharmeen Obaid-Chinoy and her team together with Google Arts & Culture travelled through different regions such as Gwadar to Multan as well as Hunza in northern Pakistan where they examined the innovative incorporation of yak meat.